Type One by Sean Ahrendt was not a typical crowdfunded campaign that used one of the usual online platforms. Instead, it was the modern-day version of grabbing a deal from the trunk of an ’86 Oldsmobile. To score the deal, you needed to message one of Ahrendt’s social media accounts (Facebook, Twitter, Instagram). For $20 shipped (prices increased after the initial shipping fee) you would receive a signed Type One preview book with