Cheeky Gaming Ads: SEGA in the 90s


In case you’re having trouble reading the fine print: “You sit there, eyes glued to the writhing, arcade-quality graphics, pulling and squeezing your knob. Now you’re breathing heavily over the digital stereo sound. Now you’re shooting all over the place, but it’s no use…’GAME OVER.'”

Don’t worry, it was aborted. Eh, maybe more euthanized, I suppose.

Why does it look like the Game Gear has three action buttons? That’s not right! I’m outraged!

“Hey, kids! Do you live in fear of abusive parents? Don’t forget to let them win!” …I love this ad so much.

Linford Christie is a British sprinter who I guess is known for having ample man parts?

Ryan Reynolds was a weirdo in the mid-90s.

You just lost a sale, SEGA.

This ad is technically for a Tengen tennis game not published by SEGA. Why did I include it? I just… sorta felt like it.

Yes, that’s a hairy pair o’ balls. British balls.

Ah, the SEGA Saturn centerfold pinup. Hey! I could go for some “Virtua Cop!”
Last but certainly not least… the legendary Japanese ad campaign for the SEGA Saturn featuring Segata Sanshiro. What better way to sell games than ruining Christmas, gutting a fish and beating up kids? (Courtesy of Saturn Memories)
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I need more Davis Cup Tennis!
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