Tag Archives: E3 2018

E3 Wrap-Up: Devolver Digital’s press conference is a breath of fresh air

The first rule of marketing is focus on your audience. Know your buyer, and direct your marketing towards those you expect will buy your product. Simple, right? So why did only one presentation at E3 2018 seem to take this creed to heart? Nearly every presentation and press conference at E3 2018 was bogged down by focus tested language and

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